About Your Instructor
I'm Joseph, president of Out:think Group -- a firm that works with bestselling authors to help them build their platforms, connect with their fans, and make money doing what they love.
I'm passionate about helping people get what they want out of life and am so excited about bringing Ultimate Author Platform to you.
Our hope is not just that you'll have a killer author website, but that you'll know how to use it as a tool to maximize your marketing efforts.
What you’ll learn
Our intention with the Ultimate Author Platform is that we could bring what we do with our clients to every author, regardless of budget and skill level.
Before you start building your website, we’re going to start with the end in mind, and work through your goals for your platform. We’ll also ask questions to get you to think critically and creatively about yourself and your brand. This will give us the foundation to begin building on
What is your message? What forms does it take? How do you plan to use it? I offer some tools and workflows that might make content creation easier for you, and enable you to diversify the type of content you’re creating.
This is the most important thing to grow. We’ll talk about why multiple times throughout this course. You need to know why this matters, then you need to put it to work for you. We’ll cover the email marketing tool we recommend most and make sure you’re making the most of it.
Will you blog? Will you create resources? Will you have a wiki for your characters, or host fan-art? What type of interactive tools do you want to create? If you’ve just visualized some ideas, GREAT! If not, don’t worry, I’ll guide you through some examples.
This wouldn’t be a platform course without addressing social media. But really, this is the shiny thing you should be wary of, and we’ll talk about why. Social media can be an excellent place to connect with your fans, but it can also be a tremendous waste of energy. I’ll help you avoid the most common pitfalls I see.
If you’re going to build a website on WordPress, you need to secure it. You also need to keep it backed up. I’ll provide you with the right tools for the job so you can rest easy knowing your site is safe.
How are users interacting with your website? Where are your visitors coming from? What pages are they landing on most? All of these questions are important for continuing to develop your message and grow your audience. We provide the guides for how to do just that.
We’ve spent a lot of time thinking through how this would scale. In other words, will the website I suggest you build work for you 5 years from now? Will it support what you want to do later? If you build a course, can you sell it? What about e-commerce? The answer is YES. And that’s what I’m most excited about.
In the past I’ve custom built plugins and themes to do what I needed because that was the only way, but now we can offer a robust solution that is extremely easy to use and completely revamp if needed. The tools we suggest in this course are ones we use for our clients, and we’ll teach you, step by step, how to use them to get the most out of your platform.
Get started now
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Ultimate Author Platform 101
Get the same blueprint documents we use when onboarding new clients, follow the same process that we use with bestselling authors, and implement tried and true strategies to turn your web presence into a marketing machine.
See what students of Ultimate Author Platform have said about the modules.